Our Story
Growing up in South Africa, I witnessed the struggles of vulnerable street children and felt powerless to help. That experience inspired me to build a brand that does more than create clothing. EternalRide Apparel™ is a clothing brand that designs fun, sun-safe, surf apparel & accessories. Every purchase not only protects children from harmful rays but also helps feed street children in South Africa, giving them the chance of a brighter future. As parents, we all want to protect what we love. With every purchase, you’re not only keeping your child safe under the sun, but you’re also giving love and protection to children who need it most.
-Because all children, irrespective of race, religion, or creed, should have access to food and education in a healthy and safe environment.
The EternalRide™ brand was born from my deep love for children and my belief that each of us can make a difference, no matter how small. Every time someone chooses one of our pieces, they’re not just making a purchase; they’re joining a movement that gives back and helps make a difference in the life of a little one.
Thank you for being part of this journey and for helping me make a difference, one little one at a time.
With love,
x
Our Mission
Our mission is to create fun, sun-safe clothing for children that not only protects them from harmful rays but also helps feed and educate street children in South Africa. We exist to empower parents to protect what they love, while giving love and protection to children who need it most.
With a wide range of upcoming options, you're sure to find the perfect sun-safe outfits for your little ones. Shop with us today and let your kids shine while staying safe.
We are dedicated to making a positive impact. We believe in creating a world where every child can thrive, regardless of their background, race or religion, and we're committed to making a difference.
Our Values
We are more than just a clothing brand; we are on a mission to protect and uplift children in need. Our unique collections are designed to not only keep your kids safe from the sun but also to support a movement that truly matters. Join us in creating a world where every child receives the care and education they deserve.
01
We prioritize children's safety and well-being in everything we do. Our upcoming sun-safe products are designed to provide SPF 50+ protection, ensuring that your kids can have endless fun under the sun while staying shielded from harmful UV rays.
02
Every purchase you make with us contributes to making a difference in the lives of children. Join us in our mission to feed, educate, and uplift street children, creating a positive impact with every purchase.
03
Our brand is committed to creating a world where every child, regardless of race or religion, can thrive and enjoy the chance of a brighter future. By choosing EternalRide Apparel™ you're not just clothing your kids; you're empowering and protecting children in need.
Our Upcoming SPF 50+ Collection
Products on The Horizon
Support the Movement
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